EDUCATION

Digital Creative Institute, Sept 2017 - August 2018

Part grad school, part job placement, all awesome. - DCI

The Digital Creative Institute is a game-changing 12-month digital marketing apprenticeship program. In tandem with Acton MBA, I am surrounding my life and work with continued education.

During Sept 2017 - August 2018, I will learn/have learned:

  • Project management skills: Scrum Master I certification, and the integrated MarTech Ecosystem

  • Digital Analytics: Conversion tracking and reporting, Google Tag Manager, and Page Optimization

  • Social Media: Paid Search, Editorial Calendar Management, and Content Creation

  • Content Marketing: Blogging, Copywriting, Lead Generation, Landing Pages, SEO, Video Marketing, Email and Interactive Content

  • Strategy: Budgeting, Local Strategy, and Mobile Strategy

  • PPC & SEM: Google AdWords, Remarketing, and Conversion Rate Optimization

  • Marketing Automation: Pardot Software, Email Drip Campaigns, and Lead Scoring

  • Web Development: Wordpress, HTML, CSS, JS, and Responsive Design

  • SEO and User Experience: Technical SEO, Google Search Console, and UX Design

  • Excel for Marketers: Advanced Excel Analysis and SQL

  • Data Science: Tableau and Data Science Solutions


More importantly, DCI surrounds the cohort with amazing resources and peers.

Oklahoma State University, August 2012 - July 2015

Bachelor's Degree of Arts in Strategic Communication

The OSU Strategic Communication program taught how the worlds of PR, Marketing and Advertising intersected. Everything from crisis communication to electronic communication was taught.

EXPERIENCE

Oklahoma State University, August 2012 - July 2015

Acton School of Business, August 2017 - Current

Acton MBA is a 9-month immersive MBA program that prepares talented and dedicated individuals for extraordinary lives as principled entrepreneurs. The program is designed to be for those looking beyond the bottom line and desiring an MBA taught by proven-entrepreneurs.

  • Created a marketing strategy to double lead conversions within a year

  • Explored multiple lead-generating ads platforms and optimized for success

  • Engaged the audience with value-first, content marketing

The Leukemia & Lymphoma Society, September 2016 - April 2017

​Student Series Campaign Specialist

  • Launched a communication initiative to increase retention. Within the first few weeks, metrics increased by over 200%

  • Managed 130+ school fundraising campaigns by working with teachers and students via phone, email and group meetings

  • Learned sales skills on the job when recruiting schools to join

  • Created and implemented an email marketing plan

RobbinsKersten Direct, January 2016 - August 2016

Florence University of the Arts, September 2015 - December 2016

Account Intern to Coordinator

RobbinsKersten Direct is for-profit agency that serves nonprofit clients. The goal: Raise donations and awareness.

  • Coordinated various projects from email acquisition to peer-to-peer fundraising efforts

  • Advised strategy for successful fundraising for nonprofits and created content across various platforms and systems

  • Scheduled and organized production calendars while managing multiple fundraising and advocacy programs

Marketing and Communication Intern

FUA is an arts school with an international student body in Florence, Italy. The university doubles as a publishing house and a culinary school.

  • Created and edited written content for web, newsletter and magazine to create an intergrated marketing effort

  • Collaborated with team members to write articles and create social media content

  • Photographed historical sites to supplement student work in the newsletter

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